Primephonic, the World’s Leading Classical Music Streaming Service, Has Published a Report Titled “Live Streaming Can’t Save Classical Music”
NEW YORK–(BUSINESS WIRE)–Sep 24, 2020–
Primephonic, the world’s leading classical music streaming service, recently conducted an online survey with YouGov, one of the world’s top market research and data analytics firms, regarding challenges the classical music community faces during COVID-19.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200924005048/en/[1]
The data shows that the majority of American classical music fans are indeed very worried about the financial future of their favorite orchestras, ensembles, and artists. Yet, even if local officials allow live performances, the majority of classical fans will still not feel comfortable attending live performances for the remainder of the year:
The key conclusions of the report are:
- 73% of Americans who consider classical their favorite genre are (very) worried about the financial future of their favorite orchestras / ensembles / artists
- The majority (56%) of American classical music fans do not feel comfortable attending a classical concert anytime this year
- Almost 70% (68%) of American classical music fans have not attended a live stream (video) since the COVID-19 outbreak
- The majority of Americans (51%) are unwilling to pay for live streams
- Of those classical fans who have not attended a live stream – 30% are unfamiliar with the concept of live streaming , 38% are familiar with the concept of live streaming but do not understand how it works, and the remaining 32% are familiar with concept of live streaming and understand how it works, but do not feel that it is an adequate replacement for live performances
- 60% of Americans who consider classical music to be their favorite genre would be willing to donate to local arts organizations via streaming platforms
Concluding: The live stream/pay-per-video model may help the classical community navigate the COVID-crisis, but to thrive in the long term, the classical music industry will need to embrace audio-streaming platforms for recorded music and find new, innovative ways to connect with their subscribers.
Research Methodology
This research was executed by YouGov, one of the world’s top market research and data analytics firms, and commissioned by Primephonic, the world’s leading classical music streaming service. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1145 adults. The survey was carried out online with fieldwork undertaken between 20th-21st July 2020. The figures have been weighted and are representative of all US adults (aged 18+). Please reach out to ellie.stork@primephonic.com if you are interested in learning more about this survey and its findings.
About Primephonic
Primephonic is the world’s leading classical music streaming service, offering listeners premium-quality audio, optimal search functionality, hand-picked recommendations, and detailed song and artist information.
The streaming revolution saved the mainstream music industry, but it left niche genres like classical behind due to the existing one-platform-fits-all-genres approach applied by the major streaming services. Primephonic is the antithesis of this, designed to support classical music’s complexities to provide fans with an optimal listening experience, and artists and labels with fair compensation through their unique pay-per-second-listened payout model.
Headquartered in Amsterdam with an office in New York City, Primephonic is reigniting passion for classical music by bringing it into the digital age.
For more information visit www.primephonic.com[2] .
View source version on businesswire.com:https://www.businesswire.com/news/home/20200924005048/en/[3]
CONTACT: Ellie Stork
ellie.stork@primephonic.com
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY GENERAL ENTERTAINMENT ONLINE MUSIC AUDIO/VIDEO EVENTS/CONCERTS
SOURCE: Primephonic
Copyright Business Wire 2020.
PUB: 09/24/2020 10:00 AM/DISC: 09/24/2020 10:00 AM
http://www.businesswire.com/news/home/20200924005048/en
References
- ^ https://www.businesswire.com/news/home/20200924005048/en/ (www.businesswire.com)
- ^ www.primephonic.com (cts.businesswire.com)
- ^ https://www.businesswire.com/news/home/20200924005048/en/ (www.businesswire.com)
Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.