Paid & Free Press Release Submission Sites (for 2021) | Publicize

The fee-charging platforms, particularly the market leaders, offer enormous reach into major news and media outlets. However, these services can be very expensive and don’t guarantee results.

Publicize also offers a press release submission service. See how we stack up against our competitors:^[12]

The pros and cons of press release distribution services

As discussed above, there are two ways of sending out a press release to get media coverage. One is to send it directly to journalists, while the other is to use one or more press release submission sites.

The benefits of using a submission site, versus sending a press release directly to journalists, are the following:

• It’s super quick; you don’t need to find journalist email addresses^[13] nor write a personalized pitch to each of them
• You can get instant access to the world’s largest media organizations
• Some platforms allow you to target a specific niche or industry
• Platforms often syndicate press releases, increasing your visibility

However, there are some downsides to these platforms, when compared to pitching press releases directly to journalists:

• From our experience, we get better media coverage results when pitching a press release directly to a journalist
• You don’t get direct access to journalists, so can’t build up relationships with the press
• As discussed above, the SEO benefit, in terms of backlinks, is now negligible to none

How to do a press release submission

If you’re using one of these press release distribution services, then the actual submission is super easy. Most services allow you to simply copy-and-paste your content into an online text editor, then upload any multimedia that you want to include. You can then add hyperlinks and other functionality before you publish it.

And in terms of outreach, most of the premium services will let you choose which types of publications you want to target.

What are the best practices to submit news releases successfully?

Your submitted news release has the best chance of being successful if you take into account the recipient.

Think about the best time of day to send your news release to a specific journalist, relative to their timezone and schedule. Personalized emails, as well, go a whole lot further than copy-pasted emails, and journalists can see these coming a mile away. If your news release is submitted in a structured and engaging way, you’ll give yourself the best chance of being published.

What happens once I publish a press release onto a submission site?

Your press release will appear ‘as is’ (i.e. a carbon copy of what you wrote) on the platform that you submitted it to. It’s then distributed to relevant news and media organizations. This is when the magic happens.

If a journalist and/or publication is interested in the story, they’ll pick it up and run with it in one of two ways:

• Publish it ‘as is’ on their own publication. This is literally a copy-and-paste of the press release that you wrote.
• A journalist will write it up into an article, using quotes and other information contained in the press release.

Our list of paid press release submission websites 2021 (which we think are the best)

Our list of free press release submission sites (fully updated for 2021)

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