Paid & Free Press Release Submission Sites (for 2021) | Publicize
The fee-charging platforms, particularly the market leaders, offer enormous reach into major news and media outlets. However, these services can be very expensive and don’t guarantee results.
Publicize also offers a press release submission service. See how we stack up against our competitors:[12]

The pros and cons of press release distribution services
As discussed above, there are two ways of sending out a press release to get media coverage. One is to send it directly to journalists, while the other is to use one or more press release submission sites.
The benefits of using a submission site, versus sending a press release directly to journalists, are the following:
- It’s super quick; you don’t need to find journalist email addresses[13] nor write a personalized pitch to each of them
- You can get instant access to the world’s largest media organizations
- Some platforms allow you to target a specific niche or industry
- Platforms often syndicate press releases, increasing your visibility
However, there are some downsides to these platforms, when compared to pitching press releases directly to journalists:
- From our experience, we get better media coverage results when pitching a press release directly to a journalist
- You don’t get direct access to journalists, so can’t build up relationships with the press
- As discussed above, the SEO benefit, in terms of backlinks, is now negligible to none
How to do a press release submission
If you’re using one of these press release distribution services, then the actual submission is super easy. Most services allow you to simply copy-and-paste your content into an online text editor, then upload any multimedia that you want to include. You can then add hyperlinks and other functionality before you publish it.
And in terms of outreach, most of the premium services will let you choose which types of publications you want to target.
What are the best practices to submit news releases successfully?
Your submitted news release has the best chance of being successful if you take into account the recipient.
Think about the best time of day to send your news release to a specific journalist, relative to their timezone and schedule. Personalized emails, as well, go a whole lot further than copy-pasted emails, and journalists can see these coming a mile away. If your news release is submitted in a structured and engaging way, you’ll give yourself the best chance of being published.
What happens once I publish a press release onto a submission site?
Your press release will appear ‘as is’ (i.e. a carbon copy of what you wrote) on the platform that you submitted it to. It’s then distributed to relevant news and media organizations. This is when the magic happens.
If a journalist and/or publication is interested in the story, they’ll pick it up and run with it in one of two ways:
- Publish it ‘as is’ on their own publication. This is literally a copy-and-paste of the press release that you wrote.
- A journalist will write it up into an article, using quotes and other information contained in the press release.
Our list of paid press release submission websites 2021 (which we think are the best)
Name | Prices from | Description | Key Features |
Newswire[14] | $149 per domestic press release and $1,649 for per global press release[15] | One of the leading press release distribution platforms, offering broadbased newswise distribution and influencer marketing. | Can include Google News, Business Journals Network, Reuters and AP outreach, as well as the ability to include a range of multimedia per release. Analytics is also available to track campaign success. |
PR Newswire[16] | Around $1,000 per press release | Claims to have the largest press release distribution network of media outlets, websites and social channels, but with such large reach inevitably comes a high price tag. | Access to 4,000 websites, 3,000 media outlets, and 550 news content systems. Embed multimedia content including videos, photos, infographics and audio clips. And campaign analytics to track success |
Business Wire[17] | Around $800 per release, upwards | Claims to offer the largest global coverage, reaching more than 89,613 media outlets in 162 countries. Aimed more towards large corporates who need to comply with regulatory requirements around announcements. | Distribution options cover 193 industry and trade categories, along with a global reach available in more than 20 languages. |
24-7 Press Release[18][19] | $19 to $389 per release[20][21] | Specialist press release distribution service for small to medium-size businesses, operating since 2004. | The cheapest package just posts a press release to their website, while the higher tiers distribute it across AP, and 1000s of media companies. Multimedia can also be embedded on higher-level packages. |
MarketWired[22] | Around $460 per release | MarketWired provides a flexible news distribution platform that can be tailored for any client and any type of outreach. | Outreach can be targeted at global news media, trade media or speciality media. Also tailored towards investor relations, helping them meet regulatory filing and disclosure announcements. |
Globe Newswire[23] | Data not available | North American and European focused press release distribution service, focusing on media and investment outlets. | Allows a large amount of multimedia content to be embedded in press releases aswell as media monitoring and analytics. |
Pressat[24] | £110 per submission[25][26] | UK focused press release distribution service, but provides an international reach. | Targeted distribution and guaranteed syndication, plus search engine indexing and analytics. |
PR Underground[27] | $49.99 to $199 per release[28][29] | Press release distribution platform operating at the more affordableend of the market. | Releases are sent to Google News and 80 news sites including FOX/CBS/ABC/ NBC, as well as being SEO optimized. |
eReleases[30] | $299 to $499 per press release | Press release distribution site that tries to offer the best value for money. It offers all new customers a $100 discount on its Buzz Builder plan. | Releases are up to 400 words and are sent to over 4700 syndicated submission sites. |
Our list of free press release submission sites (fully updated for 2021)
Company Name | Service Description | Key Features | Moz Domain Authority Score |
Online PR News[31] | Probably the most established out of all the free press release submissions sites. They offer a freemium model, where the most basic press release package is free. | The basic package allows users to publish a press release for 90 days on the platform. | 56 |
PR.com[32] | Similar model to Online PR News,where the most basic package is free. | The free package receives a reduced distribution on pr.com, some third partyand news sites and RSS feeds. | 69 |
PR Free[33] | Another freemium press release distribution service, with themost basic package being free to use. | The free service allows hyperlinks, search engine indexing and social share buttons. | 43 |
PR Log[34] | It’s a pretty retro looking site (by which I mean very dated), but it’s free press release distribution service comes highly rated from many reviewers. | The free service distributes pressreleases onsite, across search engines, social media and RSS feeds. | 82 |
Press Release Point[35][36] | As per the above, this site is now looking alittle bit dated, but it offers a free distributionservice. | The free service allows you to distribute a press release to 20 PR sites. | 59 |
PR Fire[37] | Allows any user to create an account and publish a press release with it’s free press release submission service. | The free service is pretty limited, as it only publishes the press release on its own platform, which is then indexed by Google. | 42 |
Newswire Today[38] | The basic package allows free submissions, but with very limited features. | The basic version only publishes press releases onto their site and basic RSS feeds. | 56 |
PR Sync[39] | This service is completely free, with the platform relyingon its community to promote the most relevant stories to the homepage. | This is a community platform, rather than a distribution service. | 52 |
References
- ^ Ultimate Startup Press Release Guide (publicize.co)
- ^ press release template and examples (publicize.co)
- ^ general consensus (www.searchenginejournal.com)
- ^ earning beneficial backlinks (blog.linkody.com)
- ^ fed up (searchengineland.com)
- ^ nofollow (www.wordstream.com)
- ^ link equity (moz.com)
- ^ PR and SEO (publicize.co)
- ^ blog post (publicize.co)
- ^ Ultimate Startup Press Release Guide (publicize.co)
- ^ video from Newswire (www.newswire.com)
- ^ press release submission service (publicize.co)
- ^ journalist email addresses (publicize.co)
- ^ Newswire (www.newswire.com)
- ^ $149 per domestic press release and $1,649 for per global press release (www.newswire.com)
- ^ PR Newswire (www.prnewswire.com)
- ^ Business Wire (www.businesswire.com)
- ^ 24-7 Press (www.24-7pressrelease.com)
- ^ Release (www.24-7pressrelease.com)
- ^ $19 to $389 per (www.24-7pressrelease.com)
- ^ release (www.24-7pressrelease.com)
- ^ MarketWired (www.marketwired.com)
- ^ Globe Newswire (www.westuc.com)
- ^ Pressat (pressat.co.uk)
- ^ £110 per (www.pressat.co.uk)
- ^ submission (www.pressat.co.uk)
- ^ PR Underground (www.prunderground.com)
- ^ $49.99 to $199 (www.prunderground.com)
- ^ per release (www.prunderground.com)
- ^ eReleases (www.ereleases.com)
- ^ Online PR News (onlineprnews.com)
- ^ PR.com (www.pr.com)
- ^ PR Free (www.prfree.org)
- ^ PR Log (www.prlog.org)
- ^ Press Release (www.pressreleasepoint.com)
- ^ Point (www.pressreleasepoint.com)
- ^ PR Fire (www.prfire.co.uk)
- ^ Newswire Today (www.newswiretoday.com)
- ^ PR Sync (prsync.com)
- ^ TAKE THE QUIZ (publicize.co)
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