How to Write a Press Release That Music Journalists Will Actually Read
Don’t forget to say what’s coming up.
Generally speaking, the point of a press release is to announce something new and exciting, like a new album, single, or tour dates. Remember to continue being captivating and telling your story as you share your news.
Quick tip: As a publicist, I always love to include a quote from the artist about their new album or song in my press releases, because I think it adds a really human element for fans to connect to. Try it out — see what you think.
Include links to music, your EPK, and social media.
No press release would be complete without a link to your EPK containing your bio and press photos, as well as links to your social media. These should lay at the bottom of the press release, but be easily visible and accessible.
Those were my tips; what are yours? Got some advice on writing a great press release that you just have to share? Tell us below!
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